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Conversion Heuristic Analyses V3
Main Quick Win CHA of the bathroom remodel landing page.
Open link in new tab (opens in a new tab)Mar 16, 2026
Catalog
The full inventory of delivered work and exchanged materials for Five Star Marketing and Five Star Bath Solutions, organized by category so you can find anything in a click.
Contents
Research & Conversion Science
Conversion analyses, journey map, diagnostics, and voice-of-customer research.
Preliminary Conversion Index Analyses
First page-level conversion analyses across brand pages.
Open link in new tab (opens in a new tab)Nov 20, 2025
Customer Journey Map (Figma)
Visual map of how homeowners move from interest to a remodel decision.
Open link in new tab (opens in a new tab)Feb 19, 2026
Lead Gen Agent — Pretest Optimization Log
Benchmark pretest plan and ADS checklist for the lead-gen agent.
Customer Simulator — Pretest Optimization Log
Pretest log for the four-persona customer simulator.
Suffolk Campaign Page — Phone-Call Diagnostic
HTML diagnostic of the Suffolk County paid campaign page.
Open link in new tab (opens in a new tab)Oct 15, 2026
FSBS Persona Operating System
In-depth Customer Simulator context playbook — four buyer personas, hidden emotional costs, language layers, claim→proof rules, and design guardrails.
Open link in new tab (opens in a new tab)Mar 5, 2026
Persona Document / Persona Operating System
26-page persona research grounding the four simulators.
Customer Voice Repo
Spreadsheet of verbatim customer language.
five-star-bath-conversion-analysis.html
HTML conversion analysis cited in CHA V3.
PPC Wizard Analysis
MECLABS write-up of Lawrence's PPC Wizard system.
FSBS CRO & UX Handoff Packet
CRO/UX handoff packet (.docx) provided for MECLABS.
Timelines & Planning
Engagement plans, packages, and forward roadmap documents.
5SM Plan — Balance of 2026 and Q1 2027
Agreed phasing after the Oct 15 Lawrence | Flint sync.
Open link in new tab (opens in a new tab)Oct 15, 2026
Skills package (Drive)
Skills files package from timelines/planning.
MS package (Drive)
Milestone package from timelines/planning.
Consolidated Milestones
Quick Win + VP intensive grid (Notion).
Project Timeline
Phased delivery schedule (Notion).
FiveStar Quick Build Ideas
Four scored quick-build ideas page.
Priorities of 082026
August 2026 priorities / three workstreams read.
AI & Workflow Specs (Lawrence email write-up)
Two foundational AI assets and eleven workflows with PIE scores.
Open link in new tab (opens in a new tab)Mar 5, 2026
Workflows & Draft Specs
Production workflows, app specs, and draft specifications.
Ad Creator Workflow (MeclabsAI)
Lawrence's Meta ad-creator workflow attempt on the platform.
Content Writer Details / Library Plan
Early content-writer and library specification (Google Doc).
Content Writer v3
Latest AI content writer specification on Notion.
5 Star Content Writer (Notion)
Central Content Writer working page.
Open link in new tab (opens in a new tab)Jun 17, 2026
Q2-A AI Wireframe QA — Corrections + Training Rules
Lawrence's QA document for the wireframe workflow.
Open link in new tab (opens in a new tab)Sep 23, 2026
Meta Ads Creator master spec
Client-provided Meta ads creator specification.
Meta Ads workflow and file index
Client-provided Meta ads workflow index.
FSBS BATH_REMODEL Hybrid Lane Brief
Hybrid full-bath vs wet-area routing brief.
SOPs & Outputs
Standard-operating-procedure outputs. PDFs live as portal attachments — open the Client Portal to download.
SOP 1 OUTPUT — Buckets / TSI / Campaign Structure / LP Map
Keyword buckets, True Service Intent, campaign structure, LP map.
SOP 2 OUTPUT — Landing Page / Meta Experience Architecture
Landing page and Meta experience architecture PDF.
SOP 3 OUTPUT — LP & Ad Copy
Landing page and ad copy including headlines and bucket mapping.
SOP 1 — Homepage rewrite (Google Doc)
Homepage rewrite SOP document shared by Lawrence.
SOP 2 — Service page rewrite (Google Doc)
Service page rewrite SOP document shared by Lawrence.
Wireframes & HTML Exports
Wireframe docs and HTML exports (portal attachments need access).
Whipple Call Optimization Playbook (HTML)
Mar 17 call converted to an HTML optimization playbook.
Open link in new tab (opens in a new tab)Mar 20, 2026
FiveStarBath Wireframe (HTML)
Bath landing wireframe HTML export.
FiveStarBath Wireframe (alt HTML)
Alternate bath wireframe HTML export.
A few design options (3.30.26) HTML
Lawrence design-option HTML files with copy incorporated.
Open link in new tab (opens in a new tab)Mar 30, 2026
FSBS Landing Page Treatment Wireframe — 10 Min call (ML-V1)
Wireframe Google Doc for the 10-minute call landing page.
Landing Page (9.19) Google Sheet
Landing page sheet provided by Five Star.
bathroom-remodel-landing HTML exports
HTML exports of bathroom remodel landing designs.
AI Writer / Content
Writer briefs, human drafts, AI drafts, and head-to-head comparison materials.
Writer brief — 5-minute call (Q3-A)
Complete deliverable brief for the 5-minute call page.
Open link in new tab (opens in a new tab)Oct 5, 2026
Writer brief — Financing (Q3-C)
Complete deliverable brief for the financing / payment-options page.
Open link in new tab (opens in a new tab)Oct 5, 2026
Human writer draft — 5-minute call (v03)
Lawrence's human-written wireframe for the 5-minute call page.
Open link in new tab (opens in a new tab)Oct 5, 2026
Human writer draft — Financing (v01)
Lawrence's human-written financing page draft.
Open link in new tab (opens in a new tab)Oct 5, 2026
AI draft — 5-minute call (after changes)
Final MECLABS AI writer sample from the head-to-head.
Open link in new tab (opens in a new tab)Oct 26, 2026
AI draft — 5-minute call (first run)
First-run AI writer sample before prompt fixes.
Open link in new tab (opens in a new tab)Oct 26, 2026
AI draft — Financing (after changes)
Final AI financing page sample from the head-to-head.
Open link in new tab (opens in a new tab)Oct 26, 2026
AI draft — Financing (first run)
First-run AI financing sample.
Open link in new tab (opens in a new tab)Oct 26, 2026
AI Writer Benchmark Report
Client-facing AI vs human score report (HTML). File recovery in progress — access required.
Open link in new tab (opens in a new tab)Oct 26, 2026
Writer workflow — head-to-head notes
Head-to-head workflow notes document.
Quarter Pillar sheet
Quarter pillar spreadsheet holding deliverables and briefs.
Open link in new tab (opens in a new tab)Jun 15, 2026
Example brief
Example content brief from Lawrence's source-grounded system.
Open link in new tab (opens in a new tab)Jun 15, 2026
Example output — Style guide
Example style-guide output from Lawrence.
Open link in new tab (opens in a new tab)Jun 15, 2026
Example output — Homepage rewrite
Example homepage rewrite output from Lawrence.
Open link in new tab (opens in a new tab)Jun 15, 2026
Doc for requests (Mar 19)
Google Doc Lawrence pointed MECLABS to for requests.
Open link in new tab (opens in a new tab)Mar 19, 2026
Prototypes & ADS
Live previews and public microsites. Prefer Lawrence workspace previews.
Marketing System (preview)
On-demand marketing team with persona stress-testing.
Open link in new tab (opens in a new tab)Sep 25, 2026
Bath Customer Simulator (preview)
Four lifelike homeowners for practicing ads and offers.
FSBS Customer Simulator (public microsite)
Public microsite for the four-persona simulator.
$1500 Voucher (preview)
Website assistant for the $1,500 savings voucher path.
Bath Advisor (preview)
Remodel advisor ADS preview.
Bath Advisor (live on site)
Live Bath Advisor embed on Five Star Marketing Service.
Lawrence Team (preview)
Internal team workspace for copy, data, and persona checks.
Content Engine (preview)
Research → production → critical evaluation content team.
Content Intelligence Engine (preview)
Source-grounded six-step content intelligence ADS.
Old AI deliverables portal — prototype page
Content Intelligence prototype / execution receipt host.
Marketing system import code email
Outbound notice that the marketing system was ready, including workspace import code A6K2VJHKSP27.
Open link in new tab (opens in a new tab)Sep 24, 2026
Client-Provided Documents
Materials Lawrence and Five Star shared with MECLABS.
FSM Client Portal (Notion)
Archived client portal hosting SOP PDFs, wireframes, and playbooks.
Referral Tracking spreadsheet
Referral tracking workbook uploaded by Five Star.
5_Star_Customer_Simulator_Art.zip
Artwork zip for the customer simulator.
Persona inspiration images (Character_1 / Dean-Harley)
Persona and inspiration imagery in the Client Portal.
Five Star Bath Solutions (live site)
Primary brand website.
Bathroom remodel landing (in scope)
Main paid landing page analyzed in conversion work.
Voucher fix screenshots (Oct 5)
Three inline screenshots from Lawrence's voucher-fix email.
Open link in new tab (opens in a new tab)Oct 5, 2026
Meetings & Recordings
Key meetings and recordings tied to delivered work.
Lawrence | Flint Sync — Oct 15, 2026 (agenda + notes)
Working session: voucher, plan, AI writer comparison promise.
Open link in new tab (opens in a new tab)Oct 15, 2026
Grain recording — Oct 15 Lawrence | Flint sync
49-minute Grain recording of the Oct 15 sync.
Open link in new tab (opens in a new tab)Oct 15, 2026
AI Writer Test email (results to Lawrence)
Outbound email delivering AI vs human comparison results.
Open link in new tab (opens in a new tab)Oct 26, 2026
Voucher agent — Lawrence's 5 fixes (email record)
Inbound request for phone, call button, form, and ZIP fixes.
Open link in new tab (opens in a new tab)Oct 5, 2026
Writer briefs and price language (email)
Lawrence's Oct 5 brief/draft share (re-forwarded Oct 15).
Open link in new tab (opens in a new tab)Oct 5, 2026
Feedback on workflow (email)
Lawrence's QA feedback email with Google Doc link.
Open link in new tab (opens in a new tab)Sep 23, 2026