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Research and Resources
Research, analyses, samples, and supporting links from the partnership — plus deeper pages for major deliverables.
Featured projects
Live · Mar 2026
FSBS Customer Simulator
Four lifelike Five Star homeowners who react honestly to your ads, scripts, and offers.
Explore →Live · Oct 2025Bath Advisor
A friendly remodel advisor working on your website today.
Explore →Content workstreamContent Writer & Intelligence
Writer specifications, AI samples, and two content prototypes.
Explore →All resources
Research & Conversion Science
Conversion Heuristic Analyses V3
Final Mar 16 analysis of the bath remodel page; the main conversion research deliverable.
Open resourcePretest optimization logs
Testing record behind the page changes.
Open resourceCustomer Journey Map
Delivered Feb 19, 2026. How Five Star homeowners move from first interest to a remodel decision.
View details → · Open in Figma (opens in a new tab)Paid Search
Content samples
Some Notion and Google Docs links may need access sharing before you can open them.
Still being gathered
- AI Writer Benchmark Report — referenced Oct 26; the attachment is being recovered.
- Call optimization playbook — from the Mar 20 email; will be hosted here once recovered.